Google Algo Alert: Helpful Content Update #2 — Jordan Koene // Previsible

Show Notes

• 02:02
  The new helpful content update alert

  Google released a statement in December 2022 that theyd be rolling out a helpful content update. Roll-out finished in the middle of January, and similarly to the first helpful content update, there wasnt much to report on.
• 03:09
  Googles stance on poor content practices

  Google is taking an aggressive stance against poor content practices to help the entire industry become more adherent to content policies. They want websites to leverage UGC, rule-based/automated content and AI content the right way, or risk being penalized.
• 05:10
  The helpful content update and UGC sites

  The most effective websites after the recent helpful content updates are high UGC sites where the owner has responsibility in determining what gets indexed by Google. The helpful content notification process is Google's way of educating the industry on better content management.
• 06:19
  Expectations for a significant core update from Google

  Google typically makes updates in April and May, and it is likely that there will be a large core update this spring that will result in more volatility. Ultimately, there will be more shifting in rankings and it will affect more sites across different categories.